Graphic Design and Its Genre

Graphic design is originally a skilful combination of texts and pictures in advertisements, magazines, books, etc that functions as an effective means of visual communication.

It refers to a number of artistic and professional disciplines which focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles and words to create a visual representation of ideas and messages.

To be more precise, it is a creative process where generally the clients, designers and sign-makers put their head together to chalk out a sign, symbol, and design in order to convey a specific message (or messages) to a targeted audience. In a phrase you can say graphic design “Visual Communication or Communication Design.”

A Graphic web design might use visual arts, typography and page layout techniques to produce its final result. Graphic design often includes both processes designing for communication and the products (designs).

Types of Graphic Web Design:

Basically it can be categorized into four distinct categories:

1. Image-based

2. Type-based

3. Image and type

4. Symbols, logos and logotypes

Image-based

This category includes graphic designs to represent the ideas which a company or web designer wants to convey. It functions as a powerful and compelling tool of communication, conveying not only information but also moods and emotions. People also respond to images according to their perception, personalities, associations, and previous experience.

Image based design must cover the entire massage and a few words are allowed if it badly needs. Massage may be conveyed in different ways like: photography, paint, drawing, or graphic.

Type-based

Sometime designers choose words to convey a message in a different ways writers do. They use whether typography or handmade lettering to perform many communication functions.

Image and type

Web Designers sometimes combine images and typography to convey clients’ message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logotypes

Symbols, logos are the highly condensed and microcosm of information or identification of a company. Here some particular Symbols, logos encapsulate a company-profile, its identification, its product service, its goals, mission and vision.

Do’s and Don’ts When Going for Ear Stretching for the First Time

If done the wrong way, ear stretching can give you unbearable pain, and can even kill your ears, (yes, literally!). Ear stretching is the latest trend, in which, one punctures and stretches one’s ear lobes, to an extreme level, wears a stylish carved jewelry (as plugs and tunnels) in the stretched part. Some traditionalists believe that it is irksome or disturbing, but gauged ears look pretty appealing and attractive. However, this body art should be done very carefully. If you are going to stretch your ear lobes for the first time, here are a few Dos and Don’ts to follow. But before we proceed to that, let us have a look at some consideration, before you step into a professional body art workshop -

There’s no looking back! When you get your earlobes stretched, remember that it is a permanent fix, your old natural ears would never return. It is also true with piercing. Cosmetic surgery is the only possible repair for stretched ears. So, before you go for ear stretching, you should make up your mind, and decide, if you really want this or not.

Consult a renowned body art center – If some accident occurs, because of the mishandling or the lack of experience of the piercer, you wouldn’t be able to get your old natural ears back. To avoid such (and any) mishaps, visiting a professional piercer is always advisable.

Dos and Don’ts

Being a newcomer to the ear stretching fashion, there must be running around some rumors, in your mind, which you heard from someone, or one of the friends or relatives of someone. Well, if you have decided to stretch your earlobes, you should approach with a positive frame of mind. Here are some clear suggestions or Dos and Don’ts -

Suggested Material – Surgical stainless steel is considered as the best material for ear plugs or body art jewelries, for the first timers. After the stretching is healed, you can wear charms made up of any material.

Recommended Size – ‘Slow and steady wins the race’ is one of the most heard stories of all time. When stretching your ears for the first time, you can use the tapers starting from 14G to 18G, based on the structuring of your ears and lobes.

Reducing the Pain – There are a number of solutions – like composition of Karanja oil and Jojoba Oil – which you can apply while inserting the drill through your lobes. These are naturally medicated oils that lower the pain during the procedure, and help healing the skin more quickly. You should never use any water base solution while stretching your earlobes.

Bleeding - If it bleeds, you should stop, and wait for the injury to recover completely. Ideally, there are very less chances of bleeding, but when it happens, you should discontinue it for a while.

Pop Art – A Quick Guide to the Basics

Some of the most well-known artists of the Pop Art phenomenon, such as Roy Lichtenstein and Robert Rauschenberg, were born in the 1920′s which was a boom time in the USA with money to spare and jazz music starting to make it’s mark. But in 1929 the stock market crashed and the US entered a depression that lasted until the mid-1930′s. Perhaps the most famous of all pop artists, Andy Warhol, was born at the beginning of that depression.

So these artists grew up in a fast changing world that went from boom to bust to World War II in little over 10 years. By the time the war ended, they were still young and during the 1950s people again started to have some extra money available to spend on the endless stream of new products that were starting to appear.

And it was the design and advertising of these new products that the artists were commenting on, and influenced by, in a way that no previous generation of artists had been. They tried to use ordinary consumer items in their work to encourage people to view them differently. They also positioned common items in unusual ways to make people take notice of them.

Other common themes in Pop Art were comic books and the famous people of that era such as Elvis Presley and Marilyn Monroe, who will be forever associated with Warhol’s work. Warhol used screen printing techniques for his work and usually made several copies of the same image.

But what the artists sought to highlight was the way famous people were treated as objects in the same way as products were in advertising with all sense of their individuality removed. Although many pop artists were unwilling to give meaning to their work, and even those who posed questions with their art, left those same questions unanswered. Jasper Johns, famous for his series of paintings showing the American flag, famously questioned whether his own work was art or just a flag.

So what are the characteristics of Pop Art?

Just as the world in which we live is endlessly varied, so Pop Art used a variety of techniques but the common characteristics that define works as Pop Art are as follows:

Graphic Style: Clearly defined shapes and colours with hard edges such as the Lichtenstein comic book styles and David Hockney’s works.

Funny and Lighthearted: Rejecting the rather serious approach of earlier artists.

Everyday Products and Brands: including foodstuffs, cars and images from advertising and films.

Collage: and also different techniques within one work.

No Perspective: Flat two-dimensional works are very common.

Mechanical Techniques: silk-screen printing was used to create different versions of the same image.

The Origin, Characteristics and Uses of Roman Lettering

The Roman lettering style was developed from an old inscription found at the foot of a column built by Emperor Trojan in Rome in 113 B.C. A Frenchman called Nicholas Jenson first created the Roman lettering style in the fifteenth century precisely in 1470. It is also referred to as ‘Classical Roman lettering’ or ‘Quadrata’. The Roman alphabet took at least seven centuries to develop and did not contain the letters, J, U, and W.

Roman letters have ornamental or finishing strokes called serifs at both the top and bottom parts of the letters. These serifs give the vertical strokes of the letters stability and also make the letters graceful. The serif may be angular, thin, rounded or rectangular in their representations. This accounts for the varieties of serifs such as beaked serif, hairline serif, bracketed serif, sheared serif and slab serif.

There are other features that distinct this style of lettering from other forms of lettering. The letters have varying strokes of thick and thin. The vertical strokes are generally thick while the horizontal strokes are usually thin. Also, the letters have different proportions or sizes due to the transcending of thick and thin strokes. They are extremely beautiful and attractive because of the diversity in their stroke formation. Variety, which is a feature that breaks monotony or one format, is highly acclaimed with elegance by many people.

In addition, the letters stand erect or upright. This formal outlook of this lettering style makes it very appropriate to be used for official documents. This explains why mot documents for such purposes are usually restricted to be created in this lettering style.

Furthermore, the letters are carefully drawn or constructed. Due to the close attention paid to proportion and space, measuring devices are used by amateur designers who create these letters manually. Measuring tools on design software help in creating accurate representations of letters on personal computers.

This lettering is widely used for various purposes. It is used in writing the reading materials in books, newspapers, and magazines due to its excellent trait of readability. Also, they are used in designing packages for products and greeting cards for wishing people success in examinations, speedy recovery in ill health situations and many others. Again, they are used in writing the text on posters, banners, and other visual communication tools. Moreover, messages on citations are written in Roman lettering style. Names of participants in workshops, seminars, and other educational programmes are written in roman lettering styles on certificates.

It is one of the elegant lettering styles that ensure the designing of products in visual communication. Its rudiments must be carefully mastered and utilised by artists to achieve the maximum benefits.