How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

How To Know If Your Piercing Is Infected

You decided on a body piercing, found a reputable piercer, and survived your appointment. Now your piercing is doing something unexpected, and you’re worried that it might be infected. Are these the normal signs of healing, or are you and your piercing headed for trouble? Read on to find out how to tell if your piercing is infected.

Any time your body is injured – including piercing – you might see the five signs of inflammation: redness, heat, swelling, pain, and loss of function. These are normal and indicate that your immune system is at work, but they can also be signs of infection. The difference is a matter of degree and timing.

Symptoms

Your piercer should tell you what to expect during healing. If you know what is normal, you will be able to detect trouble early. Let’s look at the possible symptoms of infection:

Redness – It is normal for a new piercing to be slightly reddened because blood flow to the area is naturally increased. Sure signs of trouble include redness that won’t go away, an expanding area of redness, or red streaks that track away from the piercing.

Heat – Heat also occurs because of increased blood flow and indicates a problem if it increases over time, is hot and not just warm, or just will not go away.

Swelling – Swelling is caused by a build up of fluid. Oral piercings are especially prone to it – a tongue piercing can take a week to ten days to settle down. Swelling is problematic if it does not go down as quickly as expected or gets worse. Your jewelry must be long enough to accommodate swelling. Otherwise, it is very hard to clean, and there is a risk that the jewelry could pull through the piercing and be lost under the skin.

Pain – It is normal for a piercing to be tender for a few days, especially if it is subject to movement (e.g. tongue, lip), or aggravated by clothing or bumping. Pain that worsens with time or is extreme indicates a problem.

Loss of function – An eyebrow might not have a lot of work to do, but a tongue will be slowed down by a piercing, and an infection will make this worse. A pierced body part that will not move or is too painful to move is not normal – you may have an infection.

Two more symptoms

Fever/chills/nausea

- Fever, sometimes accompanied by chills and nausea, is a definite sign of trouble. You either have a localized infection at the piercing site or a more serious (potentially fatal) systemic infection. Consult a doctor if you have a high and/or persistent fever, chills, or nausea. These are not normal reactions to piercing and you may need antibiotics.

Pus/discharge – Not every discharge indicates infection. During the early stages of healing, a healthy piercing will discharge lymph, which is just blood plasma without the larger proteins. It is a clear or slightly yellowish fluid that dries to a crust and is easily removed with warm water.

Pus, on the other hand, is definitely a sign of infection. It is largely made up of dead white blood cells and bacteria. It may be whitish, yellow, green, or gray, and may have bloody streaks and an odor. Yellow, green, or foul-smelling pus indicate a serious infection. Seek medical attention.

What to do

If you think you have an infection, contact your body piercer immediately. Piercers are often more knowledgeable than doctors, who can be prejudiced against or unfamiliar with piercings. However, if you think you are in trouble or your condition worsens significantly, you must seek medical attention. If you lose a piercing, you can get it redone – it is not worth risking your life or serious tissue damage.

Mild infections can likely be treated at home. One time-tested remedy is the salt-water soak. Dissolve 1 teaspoon (5 ml) of sea salt in 1 cup (250 ml) of warm (not so hot that you scald yourself) water in a clean cup, ideally a disposable plastic one for each treatment. Soak the piercing or make a compress with a clean washcloth saturated with the salt water. Do this two or three times per day, fifteen minutes per session.

Avoid antibiotic creams or ointments as they trap dirt and debris and do not allow the piercing to breathe. Do not remove the jewelry from an infected piercing. This could allow the piercing to seal, trapping pus and causing an abscess. Pay special attention to infections in facial or oral piercings – their proximity to the brain makes them especially dangerous.

Prevention

The best strategy is prevention; follow the aftercare instructions from your piercer. He or she will recommend a mild cleanser and a cleaning schedule. Never touch a piercing with unclean hands. Never use alcohol, peroxide, iodine-based products or harsh antibacterial soaps. They are much too strong and will dry skin, kill cells, and impede the healing process.

Tragus and Anti-Tragus Piercings

Tragus piercings and anti-tragus piercings are becoming increasingly popular – in fact, tragus piercings are now one of the most common ear piercings around. Ear piercings are the most familiar form of Body piercings and the tragus and anti-tragus are fresh expressions of the mundane ear lobe piercings.

The tragus is a thick little piece of cartilage that juts out from the ear canal. To get an understanding of the exact location of the tragus, place a finger by the outer corner of your eye. From this point, trace the finger back, in a straight line, until you touch your ear. The first piece of your ear you will feel is your tragus. You should be able to grasp this little nub between your fingers – this is where the piercing will go through.

There are all sorts of misconceptions about the tragus. Some people may try to tell you that piercing your tragus will affect your balance – that is simply not true. Your balance is affected by fluids in your ear drums, which are located deep within your ears, and are far away from any pierce-able surface. The tragus does not have anything to do with your balance, so don’t be fooled by uneducated people who might try and tell you otherwise. In fact, the only purpose a tragus has is to hold your headphones (such as the standard iPod headphones) securely in your ears; and once pierced, there are thousands of headphones to choose from which will not irritate your piercing. Honestly, the tragus has nothing to do with your ear, your hearing, or your balance. It is just a flap of cartilage – perhaps if humans developed sonar and echo-location the tragus would be useful (super developed traguses help bats use sonar, for example) – but alas, on our species, it’s just a surface begging to get pierced!

The tragus is recommended to be pierced with a captive bead ring, but a barbell will suffice. The reason rings are almost always preferred for the initial piercing as opposed to barbells is because rings tend to heal quicker, better, and more securely. Once healed, you can use any type of jewelry, even typical jewelry normally reserved for ear lobes. Your piercer will help you choose which gage is right for you (and by the way, expanding the tragus is not unheard of, but rare), mark the location on your ear, and push the needle right through. Some piercers may put a cork behind the tragus to “catch” the needle, some piercers just use clamps to aid the needle through, and yet others just use their hands. Each piercer is different, so they will pierce according to their style. Clamps are the most common method, and many people report that the actually clamping to secure the skin hurts more than the piercing! The tragus piercing should be painless – there aren’t a lot of nerves there – but some people do feel slight and temporary pain. Because it is so close to the ear, some people even say they hear a little “pop!” sound as the needle pushes through. Should you hear a little noise, it’s nothing to be concerned about. Once the needle is in, the jewelry is slid into place and secured, and you are done! The whole process, from prep to finish, shouldn’t take more than five minutes.

The tragus does take a while to heal – sometimes up to a year to be fully and completely healed. Many people irritate their new piercing by placing their dirty cell phones up to their ear or by sleeping on the ear with the piercing. I suggest NOT doing either of these for at least the first six months. If your piercing does become infected (and it shouldn’t with proper aftercare), soak it in warm salt water, don’t touch it with your hands, and perhaps (using a q-tip) rub some diluted tea tree oil around the piercing. Never use any sort of rubbing alcohol, for this will irritate and scar your piercing. Your piercer will give you a complete rundown of what to expect and how to handle your new piercing though, so pay attention to their advice.

The Anti-Tragus is very similar to the tragus. It is pierced the same way, the aftercare is the same, and the healing time is the same too. To locate your anti-tragus, place a finger on your earlobe (generally where someone’s first ear piercing would be) and with your finger, draw a straight line up. The flap of cartilage you come to before the empty space is your anti-tragus. Your tragus and anti-tragus are located very close to each other, and the anti-tragus is just opposite of the tragus. Just like the other piercing, this piercing does not affect your hearing or balance. The anti-tragus is rarer than the tragus, mostly because many people don’t think they can get this area pierced, but it can be pierced and it does look great when healed. Curved Barbells and captive ring beads are used most frequently in these piercings.

If you are considering an anti-tragus or tragus piercings, be sure to use a licensed professional. Once it is fully healed, the way your ornament or decorate the piercing is completely up to you, and the jewelry possibilities are endless!

The Art Of Telling Jokes – Do You Have It In You?

Making boring and insipid situations funny and lively comes easily to some people. It is as if they are born with an in-born talent to make people laugh and lighten dreary and lackluster atmosphere. Are you blessed with such a talent? Do you tend to crack jokes at the drop of a hat? Are you the most sought-after guy in the gang? Are your heaven and hell jokes the life of parties? Undoubtedly, you are a rare breed because the ability to make people laugh and cheer them up in boring times is an extraordinary ability that only a select few have.

Making People Laugh Is Fine Art

To be able to earn the reputation of an instant joke teller, your repertoire must go way beyond mere heaven and hell jokes. A good joke that can evoke the loudest laughter is one that fits the situation like a tee and has subtle connection to the conversation that’s going on. Of course, the way you deliver the joke, with the right emphasis and pauses, also makes a huge difference to the impact it can make.

Then there is always the danger of a joke falling flat. You might think the latest funny hipster jokes you heard or gathered recently from the web are the best but if they have been going around for some time, there is every chance that it could end up as a dud. A true entertainer must have an ear to the ground and know about the very latest jokes doing the rounds on the web, or at least in your circles.

Timing Is The Critical Element

Cracking the right joke at the right time and in the right situation is guaranteed to charge up the atmosphere and lighten up grave faces. You obviously cannot always control who’s standing next to you and what state of mind people under the same roof are in, but if you know how to crack the best ice breaker jokes, you can change the mood of the party dramatically. Laughter can break ice faster and make strangers behave like long last friends. That’s the power of a good joke.

Kids are the hardest to please because they have their own ideas about fun and entertainment. But here too, jokes can be the common entertainer that brings them all on the same plane. Of course, you need to choose kid jokes at kid parties so that they can identify with and understand quickly. Cracking government jokes or popular salesman jokes in a kids party is a sure-fire recipe for disaster.

Jokes are the secret formula for turning a boring day or situation into an extraordinary and exciting one. Explore the art of cracking one and you can light up many faces… and hearts!